Teal & Blue Zircon Swarovski Teardrops
Amethyst Czech Glass & Swarovski Crystal
I have to admit I down-priced the amethyst color ones just a little bit because, well, I'd like to actually make some sales! They still may seem high to some people, including other sellers, but I really have put a lot of work into my pricing formula and I'm trying to cover all of my expenses as well as hopefully make some kind of living.
I also believe that undervaluing your handmade items has the potential to negatively affect everyone in the long run. I'm not talking about knocking prices down a little sometimes or pricing fairly for your market [I'd hope we're all trying to do that!]. I mean things like only looking to recoup materials costs, or underpricing only because you want to outsell other shops. In those cases you certainly sell yourself short, you potentially establish yourself as unfair competition to artists and sellers who are trying to make a living, and I think it sends a negative message to buyers as well. They come to expect very low prices, and although I'm definitely no fan of exorbitant prices, I really feel that cheap isn't what handmade is all about. I'd personally like to see cheap reserved for the mass marketed items sold by large commercial enterprises. Artisan crafted items and supplies sold by independent shops should carry with them a more personal aspect, with value placed on and given to artistry, creativity, effort, time, and customer care.
Just some things to think about maybe. I found a very helpful site some time ago, which you may be interested in. It's geared particularly toward jewelry-makers who sell independently, and the site has a whole page of links to articles related to Pricing Your Jewelry. There are helpful suggestions for creating your own pricing formula and how to charge for your creating time, and there are some thoughts about pricing handmade jewelry too low. Please feel free to leave comments with your own feelings, it's always best when we can learn from each other. I hope everyone has a great weekend!